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AI Insights · Timothy · July 2024

Q2 2024 iOS Performance of Top Film & Television Apps in the US

Sensor Tower's analysis reveals the latest trends in downloads, revenue, and user engagement for the leading Film & Television apps on iOS in the US for Q2 2024. Key insights reflect the dynamic nature of the streaming market.

Q2 2024 iOS Performance of Top Film & Television Apps in the US

In Q2 2024, the iOS platform saw varied performance among the top Film & Television applications in the United States. Here's a snapshot of how they fared, based on data from Sensor Tower.

Netflix experienced fluctuating revenue trends, starting at $527M and peaking at $534M before settling at $437M by the quarter's end. Downloads showed a positive trend, beginning at 720K and growing to 815K in mid-June, then slightly decreasing to 687K. Weekly active users followed a similar trajectory, rising from 14.5M to 15.8M and then slightly dropping to 15.4M.

Amazon Prime Video saw a steady increase in revenue, from $674M to a high of $970M, before dipping to $868M in the final week. Downloads peaked at 296K in mid-May but ended the quarter at a consistent 228K. The weekly active users count grew from 1.3M to 1.6M, demonstrating a solid user base.

DramaBox - Stream Drama Shorts had a revenue high of $942M in early April, followed by a general downtrend to $524M. Downloads spiked to 530K in the second week but saw a decrease over the quarter, stabilizing around 161K. Weekly active users peaked at 651K and concluded the quarter at 494K.

Disney+ showed the highest revenue among the apps, with a peak of $1.8M in mid-June and closing at $1.5M. Downloads maintained a consistent range, from 263K to 215K. Weekly active users exhibited a slight decline, starting at 1.9M and ending at 1.7M.

ReelShort - Stream Drama & TV saw revenue grow from $798M to a peak of $919M in mid-June before dropping to $772M. Downloads varied throughout the quarter, with a notable increase to 267K in mid-June. Weekly active users showed growth in the latter part of the quarter, ending at 657K.

For more insights on app performance, Sensor Tower provides a comprehensive analysis of the Film & Television category.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024