AI Insights · Timothy · July 2024
Q2 2024 iOS Performance of Top Film & Television Apps in the US
Sensor Tower's analysis reveals the latest trends in downloads, revenue, and user engagement for the leading Film & Television apps on iOS in the US for Q2 2024. Key insights reflect the dynamic nature of the streaming market.
In Q2 2024, the iOS platform saw varied performance among the top Film & Television applications in the United States. Here's a snapshot of how they fared, based on data from Sensor Tower.
Netflix experienced fluctuating revenue trends, starting at $527M and peaking at $534M before settling at $437M by the quarter's end. Downloads showed a positive trend, beginning at 720K and growing to 815K in mid-June, then slightly decreasing to 687K. Weekly active users followed a similar trajectory, rising from 14.5M to 15.8M and then slightly dropping to 15.4M.
Amazon Prime Video saw a steady increase in revenue, from $674M to a high of $970M, before dipping to $868M in the final week. Downloads peaked at 296K in mid-May but ended the quarter at a consistent 228K. The weekly active users count grew from 1.3M to 1.6M, demonstrating a solid user base.
DramaBox - Stream Drama Shorts had a revenue high of $942M in early April, followed by a general downtrend to $524M. Downloads spiked to 530K in the second week but saw a decrease over the quarter, stabilizing around 161K. Weekly active users peaked at 651K and concluded the quarter at 494K.
Disney+ showed the highest revenue among the apps, with a peak of $1.8M in mid-June and closing at $1.5M. Downloads maintained a consistent range, from 263K to 215K. Weekly active users exhibited a slight decline, starting at 1.9M and ending at 1.7M.
ReelShort - Stream Drama & TV saw revenue grow from $798M to a peak of $919M in mid-June before dropping to $772M. Downloads varied throughout the quarter, with a notable increase to 267K in mid-June. Weekly active users showed growth in the latter part of the quarter, ending at 657K.
For more insights on app performance, Sensor Tower provides a comprehensive analysis of the Film & Television category.